You need to buy the seeds, pay for plowing etc so remember to plant good coin producing crops as soon as funds run low. Always keep something for expenses!
If you see “Super Berries” in the market these will harvest in 2 hours and you can sell for 100 coins.
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Super Berries are usually only around for a day or two though. The last time was when FarmVille reached 5 million visitors, Worth watching out for.
Also, visit your neighbors farms regularly. If you are lucky, a pop up will ask if you want to do some weeding or other job. Filling in surveys, as described below, is boring but gives a steady stream of FV-cash.